BUILDING FUTURE CLASSICS
House of IISE was concepted as a celebration of cultural identity to mark the launch of IISE's New York showroom and homecoming. IISE, which translates to “second generation”, reinterprets traditional techniques, fabrics, and identity through a modern lens. The event highlighted select collaboration pieces from their archive collection, in addition to the debut of studio furniture pieces designed in partnership with Korean artisans.
HBX, Hypebeast’s e-commerce and retail platform, opened its first U.S. brick-and-mortar flagship store in Chinatown. SELFHOOD strategized the VIP preview event from event flow and guest experience - while incorporating our local communities into the event across the shop floors and the rooftop.
Pangaia, a materials science company bringing breakthrough textile innovations and patents through everyday lifestyle products, collaborated with Vandy The Pink via Nordstrom in a collaboration around Earth Day. Designed to bring awareness to the importance of protecting our planet’s trees, the limited capsule collection featured 3 pieces with custom artwork designed by Vandy The Pink all made with 100% organic cotton and Panagia’s unique technology.
We managed the project alongside brand development, merchandising, campaign direction, and launch strategy - all while ensuring Vandy The Pink’s brand remained consistent throughout the project.
SELFHOOD concepted, produced, and managed Jinro’s collaboration with IISE and Korean-inspired restaurant Atoboy by Michelin-starred chef Junghyun Park. The three parties came together to host an intimate dinner to celebrate the intersection of Korean and American culture through modern interpretation. Sharing their Korean heritage through the lens of the collective Asian American experience, the collaborators invited editors, creatives and tastemakers in New York City for a special one-night only 6-course meal at Atoboy, paired with Jinro Soju custom cocktails.
Selfhood's first showcase at ComplexCon with an interactive booth concept that includes a tee customisation booth.
K11 Art Mall in Hong Kong exhibits RIPNDIP's newest line of Lord Nermal and Lil Mayo in the form of limited edition vinyl collectible anatomy figurines and rugs, plush chairs and apparel.
Selfhood showcases our Fall/Winter 2020 collections from brands Akila, Bristol Studio, Collegium, Felt, IISE, Streetx, and Yeti Out at Paris Fashion Week. Selfhood also presents the second edition of our showroom panel series, OUTPUT, featuring brand founders Chris Mart from Akila, Kevin Kim from IISE, and Sabrina Li from Selfhood, hosted by Thomas Bray, with Hotel Radio Paris.DJ sets were also played by Yeti Out, Sham Steele, Nico Adomako, Lousy Lover, DJ HRP, alongside a photo exhibition by New Currency, and the launch of our inaugural B2B zine Selfhood: ISSUE 00.
IISE presented their Fall/Winter 2020 collection at NYFW.
The Van Gogh Museum and Amsterdam-based clothing label Daily Paper collaborated to design two clothing lines in 2020, featuring a selection of Vincent van Gogh’s masterpieces.The collaboration was launched and sold in various pop-ups all over the world from Art Basel Miami, Hong Kong, to Boon The Shop's Casestudy in Seoul.
Anwar Carrots of Carrots sat down with Geraldine Mae Cueva, chillandthropist and founder of Art and Times of Chill, in an hour-long IG Live session to share what he and his team have been up to, his thoughts going through Covid-19 and what his experience with Asia for Carrots has been like and his future plans.
Yeti Out collaborated with Nike On Air Studio in Shanghai on a series of A/V workshops for three consecutive weeks, culminating in an exhibition and product launch of its LOST SIGNALS collaboration.Shanghai running crews Dark Runners, DOE, Team Healthy, and Charlie’s Burgers dedicated their Sundays to full schedules of an afternoon run and dinner, followed by an audio/visual workshop led by Yeti Out that taught runners the basics of DJing and VJing. At the exhibition, Yeti Out’s flyers and t-shirt archives were showcased alongside a pop-up radio featuring shows from local artists and DJs as well as a series of DIY zine-making and screen-printing workshops.
Yeti Out and Nike Labs release the "LOST SIGNALS" collaboration, celebrating underground dance culture and exploring technology's role in keeping people connected. The eight week-long project muses on the parallels of things we can't live without and the things that keep us connected.“Shaky WeChat calls and WhatsApp groups are our satellite offices. Without signal, there wouldn't be Yeti Out, But, there's also a dark side to signal and its ubiquitous presence.” – Arthur Bray.
Carrots x Crocs in collaboration with #COLLABORAID. Launched exclusively via Greenhouse.
Daily Paper x Crocs in collaboration with #COLLABORAID. Launched exclusively via Greenhouse.
Music collective and apparel imprint Yeti Out teams up with sportswear giant Foot Locker in Singapore for their inaugural Tee Customisation Pop-Up station.
A nod to Iron Mike's return to the ring, Chinatown Market releases its second "Mike Tyson" capsule. The collection was made available exclusively at the Popcorn General Store in Hong Kong’s K11 Musea from September 11 to October 4 and online.
Chinatown Market and Hotel Casestudy collaborate on a series of paradise-seeking lifestyle products, from pajamas to bed covers and tableware. The Hotel Casestudy capsule collection also took form as a month-long pop-up in the trendy district of Seongsu in Seoul.
For this collaboration, members of multi-genre music and video group DPR, Live, Ian, Cream, REM, Cline, Artic & Jungmo, pen and illustrate their dreams and brand symbols, which are curated by IISE and designed to create an intimate capsule collection.
RIPNDIP releases an addition to its line of vinyl figurines, Lord Jermal launched in the US and in China at QQJoy.
Kuala Lumpar-based Pestle & Mortar Clothing debuts its first ever UV-sensitive print in this collaboration with Chinatown Market, printed on the “KL UV Tee”, a spin-off from the popular I heart NY tee that has also taken over the staple merchandise concept in cities all over the world.The cheeky reinterpretation of cheesy tourist souvenirs showcased a familiar union of two distinct cultures, represented in a series of designs conceptualized into ten streetwear staples, with the addition of a unique object: a wooden pestle and mortar set complete with both brands’ iconic logos engraved on the exterior.
Selfhood showcases the Fall/Winter 20190 collections from 10Deep, 40s & Shorties, Brotherhood, Chinatown Market, IISE, Italic Vision, Jungles Jungles, Oneofthesedays, and Yeti Out. at 134 Rue du Temple. Together with New Currency, we launched the first edition of our ongoing panel series "OUTPUT", a sojourn for the aurally curious at the intersections of music and fashion with speakers such as Abderrahmane Trabsini from Daily Paper, Sarah Carrier from Kitsuné, and Anwar Carrots from Carrots By Anwar Carrots, exploring the topics of "The Correlation Between Fashion Trends & Music Culture".
The Arena and Selfhood presents IISE's New York Fashion Week Fall/Winter 2019 afterparty at China Chalet. With music from Yellowtech, Yeti Out, BackToLife, KITTYSAYWORD, Hu Dat, and mndcradio.
Selfhood showcases the Fall/Winter 2019 collections from 40 & Shortiest, Carrots by Anwar Carrots, Chinatown Market, Daily Paper, IISE, and Yeti Out during Seoul Fashion Week at Maekan Suite, RYSE hotel, Seoul.
Seoul Fashion Week afterparty with installation from IISE and Goretex™ at Hannam-dong with music from DJ Soulscape, DJ Conan, Fallens, Yeti Out and Mushxxx.
Bridging food culture with streetwear in the heart of Hong Kong's Mong Kok district, Selfhood brands paid tribute to local "Cha Charn Teng" cuisine with exclusive product designs and dishes for Tsui Wah Restaurant. The result was a celebration of Hong Kong subculture in an unconventional environment, flipping Popcorn Supply into a 90s diner and gathering the local creative community.
Yeti Out debuts their 12-piece capsule collaboration, inspired by the euphoria of late nights and early mornings, with Coach on the Shanghai runways. The collection included graphic-heavy streetwear and utilitarian designs that reflect youth movements and creative cultures, and a rave-inspired twist of the Coach house emblem with Chinese motifs to bridge inspiration and heritage. The collection sees a worldwide release with pop-ups in Los Angeles, Vancouver and Shanghai.For our LA party, Yeti Out curated a music line up that represented their East meets West heritage, featuring a UK garage set from Sinden, SomeWare owner Brendan Fowler, Do Hits affiliate Mike Gao and the Saigon-based producer Demon Slayer from the brand's Silk Road Sounds label.
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Selfhood showcases the Spring/Summer 2020 collections from 10Deep, 40s & Shorties, Chinatown Market, Daily Paper, IISE, RIPNDIP, and Yeti Out during Paris Fashion Week at 102 Rue de Turenne along with an afterparty PARIS AFTER DARK.
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Chinatown Market teams up with PUMA on a series of limited-edition sneakers, launched at an exclusive pop-up event in Hong Kong with Tom of Yeti Out DJing.
Chinatown Market debuts its "World of Sports" collection and pop-ups by Carrots by Anwar Carrots and Daily Paper at Yo'Hood Shanghai.
The Arena presents IISE's New York Fashion Week Spring/Summer 2020 afterparty at the Mailroom bar. With music from Yellowtech, Riobamba, Mo Yasin, Jessicunt and more.
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Selfhood presents its Spring/Summer 2020 collections from 24Karats, Akila, Carrots by Anwar Carrots, Chinatown Market, Felt USA, IISE and Yeti Out during Seoul Fashion Week at Maekan Suite, RYSE hotel, Seoul.
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Exclusive Chinatown Market x Sole What x SneakerLah collab drops, with a print gun customisation event over a weekend at SneakerLah in Kuala Lumpur, Malaysia.
Chinatown Market "World of Sports" capsule collection lands in the streets of Thailand at Platform 66.
Featuring 40s & Shorties, Akila, HUF's "Godzilla" capsule, and Yeti Out's "Yeti & Friends" capsule and claw machine pop-up.
Chinatown Market embarked on a three-city tour to introduce itself to the Southeast Asian market in Bangkok, Singapore and Jakarta. The brand activation tour saw pop-ups, workshops and panel talks featuring Chinatown Market’s founder Mike Cherman, who also ran Chinatown Market's iconic digital print gun customisation sessions at the retailer Seek.
Chinatown Market, Carrots by Anwar Carrots, Daily Paper and Italics at Complex Con.
