10.DEEP® is an independent heritage street fashion brand and self-contained creative collective founded by Scott Sasso in 1995. The New York-based label creates highly-detailed and augmented takes on traditional sports and workwear. Initially originating from the mix of far-flung niche musical and visual subcultures that fueled the original New York/Tokyo/ London streetwear scene, the brand continues to engage within the evolving interplay of community, culture and style.
Bristol Studio is a basketball-lifestyle label based in Los Angeles whose entire aesthetic blurs the line between sports and streetwear. By tapping into sports culture and weaving into their core DNA, Bristol Studio has managed to carve a lane for themselves not dissimilar to what GAP did with its first store when they decide to only sell two things: music and jeans.
Hailing from Trenton, New Jersey, Anwar Carrots in 2007 founded Peas & Carrots international, an emerging streetwear brand and creative collective. Known for his dynamic approach to aesthetic both in personal style and creative output Anwar has become an entrepreneurial leader of the next generation of Los Angeles creatives and fashion icons of street culture and music.
Inspired by the spirit of Canal Street, New York, Chinatown Market references both pop culture and bootleg wear. Stocked worldwide in retails stores such as Urban Outfitters and high fashion boutiques alike, CTM is fast becoming a staple lifestyle brand.
Daily Paper is an Amsterdam-based label established in 2010 by a collective of friends with a passion to authentically represent their African heritage through clothing and design. Daily Paper was shaped with the intention of producing quality street and casual wear for people who are innovative and cultured, with the desire to express individuality through personal style.
HUF, looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future. The range integrates material and construction inspired by those specific garments that have endured the test of time, resulting in a product sufficiently suited to handle the abuses sustained by skateboarding. Accompanied by casual graphics and slogans, HUF offers a unique range that reflects sophistication while simultaneously incorporating that certain nonchalance so commonly associated with skateboarders and artists alike.
RIPNDIP was founded in Orlando, Florida in 2009 by skater Ryan O’Connor when he was at a skate camp and made T-shirts for himself and a few friends. Soon, everyone wanted one and the rest is history. After relocating to L.A., RIPNDIP kept oozing street cred in its graphic T-shirts, camp caps, and cut-and-sew collections. That’s exactly why Tyler the Creator has been rocking the all-over “Lord Nermal” cat print gear. If you didn’t know RIPNDIP before, you do now.